DIFFERENTIATION IN THE INDUSTRY
Creating robust keypad through partnership with Amazonen-Werke
Amazonen-Werke is a major player in the agricultural sector and one of Germany’s leading manufacturers of agricultural equipment.
The need for a product that is differentiated in the industry is one of the underpinning reasons for the partnership between Mekoprint and Amazonen-Werke.
Mekoprint’s whole philosophy of creating together results in the active search for tailored solutions based on customer requirements. Recommending a 3-part control panel that utilises silicone rubber and 3D control buttons for added tactility is just one more example of how Mekoprint creates differentiated solutions.
“It was with great pleasure to enter a partnership with a customer that had some very clear ideas about what they wanted to achieve. But at the same time, they were open to new perspectives”, says Domenic Nielsen, Business Development Manager at User Interfaces and Graphic Solutions, Mekoprint.
R&D Representative from Amazonen-Werke
“We appreciate the consultancy that we have received from Mekoprint. We are happy to have created a solution that differentiates our product in the industry.”
GOING THE EXTRA MILE TO DELIVER UNRIVALLED VALUE
The successful partnership between Mekoprint and Amazonen-Werke conveys more practicality than expected through:
- Offering expert advice on what materials will deliver the maximum value
- Understanding customer requirements and offering a new perspective
- Actively searching for innovative solutions
Overall this project clearly shows that Mekoprint brings forward the motto of “Creating Together” into real world scenarios, which in the case of Amazonen-Werke, has resulted in them receiving massive differentiation in the industry thanks to the 3-part control panel that was created.