Labels as brand differentiator
Labels and transfers serve many purposes. In this project, our long-term customer is a leading manufacturer of trucks. For their new electric line of trucks, they chose to use labels and striping on the bodywork of their trucks to differentiate the new vehicles from the existing ones.
Choosing the right type of label
Our customer had some clear material and logistic requirements for the striping of their trucks.
- Durable and UV resistant material
- Mounting of labels on a moving production line
- Custom packaged deliveries to several different sites
Considering the complete value chain
“Initially, the customer had an idea of the material. But our designer found an alternative which ensures an efficient production and cost-effective solution for the customer. Besides material choice, we have been involved in designing the labels for easy and timesaving mounting” , Nils Aagaard, key account manager on the project
At Mekoprint, we feel great responsibility for our customer’s brand and business. Therefore, we go the extra mile and get involved in application of our labels. In this case, we have helped our customer and their part suppliers simplify their mounting process, so they can save time on applying the labels to the trucks.
See the results
More than just a label
“Many people think “It’s just a label. How hard can it be?” But finding the right striping solution that meets all of the above requirements is not an easy task. The consequence in choosing just a label can mean many production hours wasted. Or delivering a label that proves to be of wrong quality can have huge economic consequences once the trucks are out on the roads”, explains Nils.
Together with a team of colleagues from engineering, sales support, logistics and production, he has worked on the project for several months.
“Now we can’t wait to spot the new electric trucks on the motorway and feel pride in being part of a sustainable story”, concludes Nils.
At Mekoprint, we are also building our own sustainable position. We have already implemented sustainable packaging for 95% of the goods we ship to our customers. And we are working on initiatives that will make our production CO2-neutral by 2025.